Sr. Director, Content Strategy
Jennifer Overstreet is senior director of content strategy at the National Retail Federation. In this role, she oversees the digital content strategy for the organization and leads the team that plans, executes, promotes and optimizes digital content on all NRF channels including NRF’s websites, blog and social platforms. She is also the producer for NRF’s Retail Gets Real podcast.
Prior to joining NRF in 2011, Overstreet held writing and marketing roles on the communications and creative teams at Perceptive Software, now Hyland Software, where she developed creative copy for marketing campaigns and content marketing programs, and managed a quarterly magazine.
Overstreet holds bachelor’s degrees in English and journalism from the University of Kansas. She continues to cheer for the Jayhawks with her family in Virgina.
Authored by Jennifer Overstreet
Leading the digital transformation at McDonald’s
McDonald’s Caleb Pearson gives insight into how digital strategies keep customers coming back.
Read more
The state of retail heading into 2024
Retail Gets Real episode 332: NRF President and CEO Matthew Shay on what to expect from retailers.
Read more
How Walmart plans to achieve zero emissions
Retail Gets Real episode 283: Taking a holistic and strategic approach to sustainability across the industry.
Read more
The voices of the next generation of talent: Opening minds to a career in retail
Retail Gets Real episode 280: NRF summer interns share how their perspectives on retail changed.
Read more
Inflation and the state of retail with NRF President and CEO Matthew Shay
Retail Gets Real episode 274: What's ahead as a resilient industry responds to inflationary pressure.
Read more
5 leaders shaping retail’s future
Retail Gets Real episode 261: Conversations with NRF Foundation honorees.
Read more
Rhone CEO on why physical retail is key to growth
Retail Gets Real episode 249: CEO and co-founder Nate Checketts on direct-to-consumer and the importance of stores.
Read more
The impact of inflation on retail
Retail Gets Real episode 259: NRF’s head of research describes what’s driving up prices and where we go from here.
Read more
Inside Walmart’s climate and sustainability strategy
Retail Gets Real 258: How the company integrates sustainability into the business strategy.
Read more
Inside Saks OFF 5TH's digital strategy
Retail Gets Real episode 255: Creating a thrilling off-price luxury experience beyond the store.
Read more
Nextdoor CEO Sarah Friar on connecting with neighbors
Retail Gets Real episode 177: Sarah Friar, CEO of Nextdoor, discusses how businesses can tap into local communities.
Read more
How social values are impacting consumer behavior
Retail Gets Real episode 176: GfK's Rachel Bonsignore shares how customers respond to companies that take a stand.
Read more
