NRF Forecasts

Steady sales growth expected for 2024 holiday season

The National Retail Federation forecast that winter holiday spending is expected to grow between 2.5% and 3.5% over 2023.

Child making a holiday wreath.

NRF 2024 annual retail sales forecast

NRF forecasts that retail sales will increase in 2024 between 2.5% and 3.5% to between $5.23 trillion and %5.28 trillion.

Someone pushing a grocery cart down an aisle.

NRF 2024 annual retail sales forecast FAQ

Browse frequently asked questions about NRF's annual retail sales forecast from 2024 to learn more about how the forecast is calculated.

Family shopping in a mall.