Samantha LaManna is the manager of corporate engagement and special projects at the NRF Foundation. In this role, she is responsible for executing strategic corporate outreach efforts and cultivating relationships with prospective and existing donors and supporters for NRF Foundation Honors, campus programs, RISE Up, Talent Acquisition Group and NRF Foundation Board of Directors. She also manages event logistics and execution of sponsor deliverables for sponsorships and fundraising events.
Prior to joining NRF, LaManna worked at Nordstrom in visual merchandising for seven years. As a visual merchandiser, LaManna was responsible for conceptualizing and implementing appealing store and window displays showcasing the latest fashion trends to help drive sales. LaManna also coordinated in-store promotional campaigns and corporate and customer events for product launches.
LaManna earned her Bachelor of Science in apparel and textiles from the University of Alabama and Master of Science in merchandising from Framingham State University. She currently resides in Northern Virginia and enjoys reading, traveling and playing video games in her spare time.