NRF forecasts

Steady sales growth expected for 2024 holiday season

The National Retail Federation forecast that winter holiday spending is expected to grow between 2.5% and 3.5% over 2023.

NRF 2024 annual retail sales forecast

NRF forecasts that retail sales will increase in 2024 between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion.

NRF 2024 annual retail sales forecast FAQ

Browse frequently asked questions about NRF's annual retail sales forecast from 2024 to learn more about how the forecast is calculated.

Census Data for October Shows ‘Healthy’ Retail Sales and ‘Early Step Forward’ Into the Holiday Season

Data released by the U.S. Census Bureau shows that retail sales grew solidly over the past two months.

Center for Retail & Consumer Insights

NRF's hub for data-driven insights into the modern retail industry and the consumers who drive it.

Retail Holiday and Seasonal Trends

Consumer spending data for retail holidays throughout the year.

NRF Forecasts