A closer look at navigating the return to the office

Retail Gets Real 227: PwC’s Sushil Ahuja and Elizabeth Yates on accommodating and adjusting to the new office dynamic
Emma Day
NRF Contributor
Retail Gets Real is sponsored by

Many people had to learn how to work from home over the last year and a half. Now, with the CDC changing guidelines and the majority of the population being vaccinated, many employers feel it is time to return to the office. In this week’s episode, PwC’s Elizabeth Yates and Sushil Ahuja go in depth on the “new normal,” and how employers can adjust and accommodate to make their employees more comfortable.

Statistically speaking, women are more likely to leave the workforce for childcare. To prevent that number from rising, Yates said changes need to be made. “What we're going to have is a generational gap in women who are either not going to be getting promoted because they're not in the workforce or they've chosen to slow down,” she said.

Mentioned in this episode

Recommended reading: Think again by Adam Grant

PwC: The New Equation

“That's going to have a long-term impact as far as women getting into more senior leadership roles, being more at the executive level. We already know that we've already been behind for such a long period of time.”

Ahuja elaborated on the importance of a hybrid work strategy. Now that most of the world knows how to work from home and has been doing it successfully for the past 18 months, companies can use that strength to benefit employees.

It’s been proven that employees can complete the same amount of work at home, so they don’t have to be in the office to validate their work. “We have to start measuring performance on impact rather than facetime,” Ahuja said.

Tune into this episode to learn more about how returning to the office is going to change, and how employers are adapting to the new normal.

More from the podcast

How Kraft Heinz deploys omnichannel strategies
 
Kraft Heinz products including ketchup, cream cheese and mac & cheese.
Retail Gets Real episode 367: Chief Omnichannel Sales and Asian Emerging Markets Officer Cory Onell on shopping today.
Read more
How to fight back against organized retail crime
 
Retail security
Retail Gets Real episode 366: Representative Glenn Ivey and JCPenney's Angela Hofmann talk about ORC.
Read more
Halloween spending tricks, treats and trends
 
Kids celebrating Halloween
Retail Gets Real episode 365: NRF’s Katherine Cullen previews what we can expect from spooky season.
Read more