Halloween provides an escape from 2020

More than 148 million U.S. adults plan on participating in Halloween this year.
Mia Weinand
Coordinator, Media Relations Communications
Retail Gets Real is sponsored by

In a year that has provided more scares than any costume, people are looking forward to the escapism that Halloween brings. Whether they are dressing up as their favorite character, hosting a dinner party with family, participating in socially distanced trick-or-treating, or watching scary movies and eating lots of candy, celebrating Halloween this year is more important than ever.

Despite the pandemic, the spooky holiday is anything but canceled: 80 percent of people believe they will find creative and safe ways to celebrate the Halloween season this year, up from just 63 percent two months earlier in July. Meanwhile, Kevin Johnson of the Halloween and Costume Association says his organization has been brainstorming different ways for people to join Halloween festivities in a safe way.

Listen to this week’s episode of Retail Gets Real with Johnson, chairman of the Halloween and Costume Association, and Christopher Gindlesperger, senior vice president of public affairs and communications at the Confectioner’s Association, as they discuss new ways to celebrate, what this year’s popular costumes are and how “candy bowl moments” make up one of America’s favorite holidays.

More from the podcast

How Kraft Heinz deploys omnichannel strategies
 
Retail Gets Real episode 367: Chief Omnichannel Sales and Asian Emerging Markets Officer Cory Onell on shopping today.
Read more
How to fight back against organized retail crime
 
Retail Gets Real episode 366: Representative Glenn Ivey and JCPenney's Angela Hofmann talk about ORC.
Read more
Halloween spending tricks, treats and trends
 
Retail Gets Real episode 365: NRF’s Katherine Cullen previews what we can expect from spooky season.
Read more