In a year that has provided more scares than any costume, people are looking forward to the escapism that Halloween brings. Whether they are dressing up as their favorite character, hosting a dinner party with family, participating in socially distanced trick-or-treating, or watching scary movies and eating lots of candy, celebrating Halloween this year is more important than ever.
Despite the pandemic, the spooky holiday is anything but canceled: 80 percent of people believe they will find creative and safe ways to celebrate the Halloween season this year, up from just 63 percent two months earlier in July. Meanwhile, Kevin Johnson of the Halloween and Costume Association says his organization has been brainstorming different ways for people to join Halloween festivities in a safe way.
Listen to this week’s episode of Retail Gets Real with Johnson, chairman of the Halloween and Costume Association, and Christopher Gindlesperger, senior vice president of public affairs and communications at the Confectioner’s Association, as they discuss new ways to celebrate, what this year’s popular costumes are and how “candy bowl moments” make up one of America’s favorite holidays.