After months of online shopping, consumers are looking forward to getting back into stores, trying on clothing and interacting with products. With expectations higher than ever, experiential shopping remains a strong trend heading into the future.
In this episode of Retail Gets Real, Melissa Gonzalez of the Lionesque Group emphasizes the importance of experiential shopping in retail establishments. When “a brand or retailer goes beyond thinking about the products or the services they're selling you,” she said, “they're adding in those layers of surprise, and delight, and discovery to the experience.”
While the element of touch was eliminated due to safety concerns during the pandemic, she saw retailers incorporating new scents or architectural elements. These touchpoints allow retailers to lean more into a brand story and showcase what they represent.
She also noticed an increase in stores adding a biophilic design, which incorporates wood and greenery into a space. Tune in to the episode to learn about more new trends and strategies for physical retail.
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