Suitsupply, a menswear brand specializing in tailoring and personal customizations, has continued to grow since its inception in 2000 as an ecommerce retailer. CEO and founder Fokke de Jong, who is speaking at next month’s virtual NRF 2021: Retail’s Big Show – Chapter 1, broke down the vision of his brand on this week’s episode of Retail Gets Real.
With nearly 150 stores internationally, spanning from New York City to Sydney, Toronto and other locations, Suitsupply prides itself on a personalized experience both virtually and in-person. The company also maintains an environmental accountability to remain carbon neutral, and a focus on cultivating employees.
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Each employee attends “Suit School” to tailor their skills for the job. But learned abilities are not the sole attributes Suitsupply looks for in stylists: de Jong says “radically personal, engaging personalities, energy and the ability to connect with customers” are the priorities for hires at the brand.
As COVID-19 closes in on one year of sending millions of employees to remote work, Suitsupply sees a resurgence of people seeking what has been taken from them — a reason to dress up, whether it be a date night, a wedding or dinner party — as the prospect of widespread vaccine distribution draws near. When the floodgates open on a post-pandemic era, Suitsupply plans to remain an integral part of menswear.
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