NRF’s annual graduation gift survey shows that consumers continue to spend strongly on the high school and college grads in their lives.
Take a deeper look into the graduation gifting trends over time, and use the interactive charts to explore a demographic breakdown of total spending, average spending and gifting plans.
About the survey: The 2024 survey was fielded to 8,580 consumers aged 18+ from May 1 through May 8 and has a margin of error of plus or minus 1.1 percentage points.
Get a closer look at other consumer events
Mother’s Day
NRF surveys show how many Americans plan to celebrate Mother's Day each year.
See data
Easter Data Center
Historical data on how consumers celebrate the popular spring holiday.
See data
Super Bowl
The latest Super Bowl survey looks at how many U.S. adults plan to tune in to the big game.
See data