Independence Day

Fourth of July 2024

Eighty-seven percent of consumers plan to celebrate the Fourth of July in 2024 and spend an average of $90.42 on food items.

NRF has been conducting its annual Independence Day spending survey with Prosper Insights & Analytics since 2003 to see how consumers celebrate the Fourth of July.

See more data in the infographic below and click through to our Independence Day Data Center to get a historical perspective.

 

About this survey: This year’s survey was fielded to 8,952 consumers and was conducted June 3 - June 9, 2024, and has a margin of error of +/- 1.1%. 

Independence Day Data Center

Learn more about celebration and purchasing trends over time and how various demographics planned to embrace the holiday.

 
A son sits on his mom's lap for the Independence day celebration
 

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