Eighty-seven percent of consumers plan to celebrate the Fourth of July in 2024 and spend an average of $90.42 on food items.
NRF has been conducting its annual Independence Day spending survey with Prosper Insights & Analytics since 2003 to see how consumers celebrate the Fourth of July.
See more data in the infographic below and click through to our Independence Day Data Center to get a historical perspective.
About this survey: This year’s survey was fielded to 8,952 consumers and was conducted June 3 - June 9, 2024, and has a margin of error of +/- 1.1%.
Independence Day Data Center
Learn more about celebration and purchasing trends over time and how various demographics planned to embrace the holiday.