NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones.
Valentine’s Day returned to its romantic traditions, with total spending on significant others for the holiday expected to reach a record $14.2 billion, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.
Sparks were flying this Valentine’s Day as consumers got ready to show their loved ones how much they cared. Overall, consumers planned to spend $25.8 billion on Valentine’s Day this year — an average of $185.81 per person, according to the annual survey by NRF and Prosper Insights & Analytics.
Historical highlights
- 2023: Consumers planned to increase Valentine’s Day spending to nearly $26 billion
- 2022: Americans to spend $23.9 billion on Valentine’s Day this year
- 2021: Valentine's Day spending
- 2020: Confident consumers and broader buying lead to record Valentine's Day spending plans
- 2019: Fewer consumers celebrating Valentine’s Day but those who do are spending more
- 2018: Consumers will spend near-record $19.6 billion on Valentine’s Day
- 2017: Consumers plan to spend $18.2 billion on Valentine’s Day
- 2016: Dinner and a movie, flowers and jewelry bring Valentine's Day spending to record high
- 2015: Cupid to shower Americans with jewelry, candy this Valentine's Day
Results of the Valentine's Day consumer spending survey are released each year prior to the holiday.
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