Consumer View Fall 2019

Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View is a recurring look at the consumer forces that are shaping retail.

For the Fall 2019 Consumer View report, NRF took a look at Generation Z, and found that these young consumers hold significant buying power. Members of Gen Z (born 1995 and later) are still mostly in their teen and pre-teen years, but they’re already exerting influence over household family spending and shopping behavior.

Click through the report below or download a pdf.