Balancing customer experience and business efficiency in the United States

Retailers have a lot on their plates. But, challenging times often provide the richest growth opportunities. New technology and rising customer expectations are helping to raise the bar across the industry. And the retailers that stay ahead of the curve, will reap the rewards. The key to success is staying on top of customer demands without adding unnecessary complexity to your business, which poses the question:

How can retailers balance amazing customer experience with operational efficiency?

Key U.S. findings:

• 58% of consumers will abandon a purchase if they can’t pay how they want
• 49% of businesses that connect their backend systems reported increased sales
• 32% higher revenue growth is predicted in 2024 by businesses that know the majority of their shoppers
• 26% of consumers feel more unsafe shopping today than they did 10 years ago because of payment fraud