600+ senior marketers shared their take on the state of marketing today. We’ve distilled their insights here. Deep dive into emerging trends shaping the market and consumer behavior, and the strategies set to leverage them for growth. Uncover how AI and machine learning can play into marketing, the importance of prescriptive analytics and data-driven decision-making, how consumers’ drive towards sustainability interacts with brand purpose, and when to prioritize long-term vs short-term investments.