New approaches to meet the coming challenges of retail
The origins of category management principles were developed almost 40 years ago, but until now, tools to support category managers and merchants were focused more on planning than outcomes, and more on internal process efficiency than customer-driven decision-making. But modern retail, which requires speed, accuracy, scale, and consumer orientation, demands better tools. Next-generation merchandising solutions go beyond artificial intelligence (AI) for automation to AI that augments strategy and decision making.