The state of Gen Z

Generation Z (born between 1998 and 2012) holds a strong cultural influence, bringing to the table a unique and extremely diverse set of voices. But as many Gen Z consumers find their footing during turbulent social and economic times, brands face more of a challenge when it comes to building genuine and sustainable connections with this group. In this deep dive presented by NIQ and the National Retail Federation, we’ll explore the latest insights on Gen Z to help you understand the values and attitudes driving this important cohort of consumers — a group that is quickly coming into their own economically, socially and professionally.

Download the report to learn more about:

• How Gen Z is navigating today’s world
• Gen Z as consumers
• The socioeconomic stance: Gen Z on politics and sustainability
• Understanding if your brand is Gen Z friendly