The State of Retailing Online” (SORO) is an annual survey conducted by Forrester in partnership with the National Retail Federation. The survey examines the attitudes of retailers and digital executives, as well as areas of focus for critical digital commerce issues. This year’s report, also incorporates some shopper attitudes toward omnichannel fulfillment and mobile shopping.
Please note this research was completed in Q4 2019, prior to the COVID-19 crisis and its impact in the US.
SORO 2020 is a free download for NRF members and is available for non-members to purchase from Forrester Research.
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