How Gen Z is influencing retailers’ acquisition strategies
The distinct qualities of Gen Z is changing more than marketing strategy.
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Consumer Trends
Special holiday edition: 'Tis the season for shopping
Episode 29 of Retail Gets Real: NRF’s research lead discusses consumer spending this holiday season.
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Almost half of younger consumers plan to spend more during the holidays
In a new question this year, the survey found that 38 percent of consumers plan to donate money to a charity or cause.
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NRF consumer survey points to busy holiday season, backs up economic forecast and import numbers
Online shopping will be a hit this holiday season
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3 trends shaping Halloween shopping
What has changed since last year and how retailers can build on shoppers’ excitement.
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