Architecture meets retail in the next generation of pop-up shops
REVEAL boutiques provide a “first step to retail” for brands.
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Consumer Trends
The evolution of Halloween: 3 trends to watch
NRF’s research team analyzes annual survey data to identify this year’s trends.
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Trading in crowns for capes, superhero is top choice for Halloween
Princess costumes fall to No. 2 spot after 11-year reign.
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Halloween spending to reach $8.4B, highest in survey history
More than 171 million Americans plan to celebrate this year.
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