NRF study says consumers shop at discount retailers regardless of age or income
89 percent of consumers shop at various discount retailers.
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Consumer View
Consumer View Fall 2018
The popularity of discount shopping and how it is impacting the mindset of today’s consumer.
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Consumer View Spring 2018
NRF takes a closer look at an emerging group of consumers, millennial parents.
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5 research-backed retail concepts to embrace this year
From talking tech to curated experiences, these trends are transforming retail.
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A new kind of customer: What’s driving retail evolution
Episode 47 of Retail Gets Real: NRF’s Director of Research on generational differences in shopping habits.
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