Generation Alpha is already impacting back-to-class shopping
Retail Gets Real Episode 313: GfK’s Rachel Bonsignore on what’s driving back-to-school shopping this season.
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Generation Z
Insights from Claire’s on connecting with younger consumers
NRF 2023: Understanding the challenges and opportunities presented by Generations Z and A.
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DIY aims for different generations
Lowe’s and Tractor Supply Company meet a new era of home improvers.
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How brands can use social to connect with Gen Z
Younger consumers’ social media usage has gone up as a result of the pandemic.
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Ensuring retail jobs are good jobs
Retail Gets Real episode 161: Author Zeynep Ton on how to follow the playbook of some of the best retail companies.
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