Halloween Spending to Reach Record $12.2 Billion as Participation Exceeds Pre-Pandemic Levels
NRF survey: Total Halloween spending is expected to reach a record $12.2 billion, exceeding last year’s record.
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Halloween
Celebrating the spooky season with Party City
Retail Gets Real episode 287: Merchandising VP and “Halloween queen” Odette Welling on preparing for Halloween.
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3 ways Generation Z is celebrating Halloween this year
Younger consumers have more plans than any other group.
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Halloween Participation Returns to Pre-Pandemic Levels with Record Spending
With the spike in participation, total Halloween spending is expected to reach a record $10.6 billion.
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3 trends driving Halloween celebrations in 2021
The holiday is back and consumers are ready, earlier than ever.
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