The 2017 Halloween Shopper
How consumers planned to celebrate and shop for Halloween 2017.
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Halloween
Halloween spending to reach record $9.1 billion
Americans will splurge a record $9.1 billion in Halloween spending this year.
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The evolution of Halloween: 3 trends to watch
NRF’s research team analyzes annual survey data to identify this year’s trends.
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Trading in crowns for capes, superhero is top choice for Halloween
Princess costumes fall to No. 2 spot after 11-year reign.
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NRF: 157 Million Americans Will Celebrate Halloween This Year
Spending for Halloween expected to reach $6.9 billion.
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