Lands’ End CMO on branding during a time of transformation
An interview with Becky Gebhardt, executive vice president and chief marketing officer.
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Marketing
Skullcandy taps ‘passionate’ experts to educate associates and customers alike
The company wanted to reach new and existing customers in an authentic way.
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PGA Tour Superstore manages seasonal inventory shifts
Retailers must bolster their supply chain logistics to deal with changes in consumer preferences.
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Kohl’s adapts the customer experience to the evolving consumer
The retailer is “constantly innovating” to ensure a seamless customer experience.
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