Pirch’s 'try before you buy' customer experience gets a lift from technology
The retailer uses Microsoft Surface devices to create a seamless personalized experience.
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Mobile
Beyond omnichannel: New ways to think about commerce
STORES Editor Susan Reda shares her top takeaways from Retail’s Digital Summit.
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Augmented and virtual reality are experiences, not screens
Google and Sephora execs showed how AR and VR enhance customer experiences.
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Rapidly Changing Chinese Market Requires Analysis and Understanding
To reach Chinese consumers, digital is critical.
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The Serendipity App
Technology removed the magic of discovery from retail. Can it bring it back?
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