NRF Forecasts

Steady sales growth expected for 2024 holiday season

The National Retail Federation forecast that winter holiday spending is expected to grow between 2.5% and 3.5% over 2023.

 
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NRF 2024 annual retail sales forecast

NRF forecasts that retail sales will increase in 2024 between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion.

 
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NRF 2024 annual retail sales forecast FAQ

Browse frequently asked questions about NRF's annual retail sales forecast from 2024 to learn more about how the forecast is calculated.

 
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NRF's hub for data-driven insights into the modern retail industry and the consumers who drive it.
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Retail Holiday and Seasonal Trends
 
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Consumer spending data for retail holidays throughout the year.
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