Research Analyst
Lea Grgich is a research analyst at the National Retail Federation. In this role, she conducts research on consumer trends, spending and industry benchmarking.
Prior to joining NRF, Grgich worked at the U.S. Small Business Administration processing COVID-19 Economic Injury Disaster Loans to aid small businesses that suffered economic injury during the height of the pandemic.
A California native, Grgich received her bachelor’s degree in business administration from Sonoma State University with a concentration in finance and minors in political science and sociology.
Authored by Lea Grgich
Consumer trends in Halloween shopping and celebration
Reasons for early shopping, the season’s biggest fans and how they’re spending.
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Mother’s Day 2024 is all about the classics
With a return to timeless gifts like flowers and special outings, consumers plan to spend an average of $254 per person.
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How shoppers are planning to spend on Easter 2024
Springing into the holiday with consumer shopping trends.
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How consumers plan to celebrate St. Patrick’s Day 2024
With 62% of Americans planning to celebrate, record spending is on tap.
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2024 Valentine’s Day consumer trends
3 ways lovers, friends and in-betweens are celebrating their favorite people — and pets — this year.
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3 ways Gen Z and millennials are shopping for the holidays
A look into NRF’s research to see how these consumer segments are tackling holiday shopping this year.
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