McDonald’s Vice President of U.S. Customer Engagement Caleb Pearson speaks on the Retail Gets Real podcast at NRF 2024: Retail's Big Show.
This episode originally aired on March 13, 2024.
Last year Gen Z brought McDonald’s Grimace shake campaign to life in its own way, creating a viral trend on TikTok. What can companies do when social media users take campaigns in a new direction? McDonald’s leaned in and “shared the pen” with the younger generation, responding authentically in the moment.
McDonald’s Vice President of U.S. Customer Engagement Caleb Pearson talks about what it’s like to be part of leading the digital transformation of the iconic American brand and what it takes to stay close to today’s customer.
Read more articles from NRF’s blog on customer engagement in retail.
Emphasizing the importance of both culture and data, Pearson speaks about the company’s successful digital initiatives like the MyMcDonald’s Rewards loyalty program, leading the McDonald’s app to become the most downloaded quick-service restaurant app.
Listen to the full episode to learn more about Pearson’s career journey from blacksmith to leading the engagement team for one of the world’s biggest brands and how McDonald’s embraces culture to engage with customers.
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