In times of crisis, many turn to their neighbors for help, and according to Nextdoor CEO Sarah Friar, that has certainly been true during the pandemic. Whether it's picking up groceries or checking in on neighbors, behavior on the social media platform since the pandemic began has shed some light on how Americans are dealing with the health crisis.
Friar joins this episode of Retail Gets Real to share what retailers can learn from how people are engaging on the app, whether it's offering a helping hand, supporting a local business or fostering community.
For retailers, and especially small businesses, tapping into a neighborhood network can have significant benefits. Listen to the full episode to hear how small businesses can connect with neighbors to not only grow their businesses but also make a difference in their communities.