Nextdoor CEO Sarah Friar on connecting with neighbors

Sr. Director, Content Strategy
Retail Gets Real is sponsored by
Image
Sarah Friar, CEO of Nextdoor
Sarah Friar, CEO, Nextdoor

In times of crisis, many turn to their neighbors for help, and according to Nextdoor CEO Sarah Friar, that has certainly been true during the pandemic. Whether it's picking up groceries or checking in on neighbors, behavior on the social media platform since the pandemic began has shed some light on how Americans are dealing with the health crisis. 

Friar joins this episode of Retail Gets Real to share what retailers can learn from how people are engaging on the app, whether it's offering a helping hand, supporting a local business or fostering community.

For retailers, and especially small businesses, tapping into a neighborhood network can have significant benefits. Listen to the full episode to hear how small businesses can connect with neighbors to not only grow their businesses but also make a difference in their communities.

More from the podcast

How Kraft Heinz deploys omnichannel strategies
 
Retail Gets Real episode 367: Chief Omnichannel Sales and Asian Emerging Markets Officer Cory Onell on shopping today.
Read more
How to fight back against organized retail crime
 
Retail Gets Real episode 366: Representative Glenn Ivey and JCPenney's Angela Hofmann talk about ORC.
Read more
Halloween spending tricks, treats and trends
 
Retail Gets Real episode 365: NRF’s Katherine Cullen previews what we can expect from spooky season.
Read more