Rent the Runway CEO on how transparency builds customer loyalty

Rent the Runway made headlines in the fall when it failed to meet deliveries for customers and temporarily stopped taking new orders due to supply chain challenges. At NRF 2020 Vision: Retail's Big Show, Jennifer Hyman, CEO of Rent the Runway, spoke with Hitha Herzog, chief research officer at H Squared Research LLC, about how the company has had to innovate around "reverse logistics" and the lessons it learned about being transparent with customers. Watch the video above to learn more.