Convenience and the Consumer
Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View is a recurring look at the consumer forces that are shaping retail.
For the Winter 2020 Consumer View, NRF surveyed consumers to understand the role convenience plays in their shopping decisions. Over nine in 10 are likely to choose a retailer based on convenience, and these shoppers are looking to retailers to help them save even more time and effort in their busy lifestyles.
Click through the latest report to uncover how convenience shapes today’s shopping and the future role of convenience for the retail industry.
Previous issues
Consumer View Fall 2019
Keeping up with Gen Z: Young consumers hold significant buying power and the retail industry has a laser focus on them.
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Consumer View Summer 2019
How today’s shoppers feel about emerging innovations like social shopping, voice assistants and augmented reality.
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Consumer View Winter 2019
How retailers’ strategies around technology, fulfillment and store experience played out over the past year.
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