NRF’s America’s Retail Champions

  • NRF's America's Retail Champions is presented by
  • Affirm

Meet our 2024 honorees

NRF’s America’s Retail Champions program celebrates small retailers who are exceptional advocates for retail and the communities they serve. Forty-five U.S. small retailers were selected as champions for the program and five were been named as finalists. One small retailer was named the 2024 America’s Retail Champion on July 25 at a special dinner during the 2024 Retail Advocates Summit.

2024 America’s Retail Champion Winner


The Finalists


America's Retail Champions


  • Jessica Bettencourt
  • Jessica Bettencourt
  • Klem’s
  • Spencer, MA
  • Sean Brownlee
  • Sean Brownlee
  • Ravenox
  • Burlington, NC
  • Paul Jarret
  • Paul Jarret
  • Bulu
  • Lincoln, NE
  • Tara Riceberg
  • Tara Riceberg
  • Tesoro
  • Beverly Hills, CA

Past Honorees


NRF’s America’s Retail Champions program celebrates small retailers who are exceptional champions for retail and the communities they serve. Thirty-three U.S. small retailers were selected in 2022 as champions for the program and five were named as finalists.

Meet the 2022 Honorees

For questions regarding America’s Retail Champions, please contact Meghan Cruz.