Gearing up to go back to class

Expecting higher prices, consumers are changing their shopping behavior
Research Analyst

The National Retail Federation collaborated with Prosper Insights & Analytics to ask consumers about the back-to-class season and learn more about how higher prices are impacting shopping plans. Read more below for a look at the ways back-to-school and back-to-college shoppers are navigating higher prices as students gear up for the upcoming school year.

 

Related content

2024 back-to-school shopping update
 
Kids at school.
Consumers have purchased half of items on their back-to-school lists so far.
Read more
CNBC/NRF Retail Monitor Shows Retail Sales Grew in July Amid Back-to-School Spending and Special Deals
 
default image
Retail sales grew in July as consumers shopped for school and college supplies and took advantage of special promotions.
Read more
What to look out for this back-to-class season
 
Children entering their classroom.
Shoppers are set for near record-level spending, and more insights on consumer behavior and concerns.
Read more