NRF's annual Easter survey collects consumer data about the spring holiday. NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday.
Easter plans in 2024
How U.S. adult consumers plan to celebrate the holiday.
1
Historical highlights
- 2023: Seeds planted for record-high Easter spending
- 2022: 3 Ways parents are making Easter special
- 2021: A look at the Easter consumer
- 2020: How consumers are celebrating Easter amid a pandemic
- 2019: 3 ways younger consumers are embracing Easter
- 2018: Easter spending expected to be second highest in NRF survey history
- 2017: A later Easter is expected to bring record spending
- 2016: Americans anticipate spending more than ever on Easter this year
- 2015: Consumers on the hunt for candy, new spring apparel this Easter
Results of the Easter spending survey are released each year prior to the holiday.
More on consumer trends
Halloween spending tricks, treats and trends
Retail Gets Real episode 365: NRF’s Katherine Cullen previews what we can expect from spooky season.
Read more
Consumer trends in Halloween shopping and celebration
Reasons for early shopping, the season’s biggest fans and how they’re spending.
Read more
Census Retail Sales Data Shows Households Can Spend
U.S. Census Bureau data shows retail sales continued to grow in August, fueled by rising wages amid falling inflation.
Read more
CNBC/NRF Retail Monitor Shows Retail Sales Grew Again in August
Retail sales increased again in August as consumer demand and easing inflation overcame slower job growth.
Read more
How Gen Z is redefining retail
Retail Gets Real episode 361: NIQ’s Rachel Bonsignore on how to connect with the ‘first truly global generation’.
Read more
The state of Gen Z
This report presented by NIQ and the National Retail Federation, explores the latest insights on Gen Z.
Read more